A/B Testing: Driving Data-Driven Success for Telcos

Telco A/B testing in a nutshell

A structured experimentation process used to compare variations of a digital experience to determine which performs better based on predefined metrics. It goes beyond basic split testing by leveraging statistical models to ensure results are significant and actionable. For telcos, this means testing everything from landing page designs to complex customer journeys, enabling precise optimizations that drive measurable improvements in user behavior and conversions.

Why is A/B testing essential?

The telecom market is highly competitive, and customer expectations are constantly evolving. Small improvements to your channels can actually result in high revenue gains. Therefore, everything needs to be constantly tested and improved to ensure maximum conversion.

A/B testing helps telcos:

• Optimize user journeys to reduce churn and increase satisfaction.
• Test new ideas and implement changes with higher conversion.
• Identify and fix weak points in the customer experience with confidence.

Achieved improvements

Gomibo Platforms integrates A/B testing into its processes to continuously improve customer journeys. Our commitment to A/B testing has led to impactful results for telcos:

• Conversion Rates: Increased by up to 75% through optimized product displays.
• Checkout Times: Reduced by 3x with a streamlined process.
• Customer Satisfaction: Achieved an average score of 9.4/10 by refining user interactions.
• ARPU Growth: Boosted through tailored cross-sell and upsell strategies.

Success case: Increasing conversion through better copywriting

A your telco website got around 10 million visitors a year with the intention to buy something, and had a website conversion rate of 5 percent.

A small improvement to 5.1 percent—achieved through better copywriting after A/B testing this—might seem minor. But here’s what it meant in real terms:

• 9,000 additional orders per year
• $3,240,000 in added revenue (based on an ARPU of $30)
• A lower CPA, as marketing costs are now spread across more orders

This extra revenue could then be reinvested into testing more new ideas, creating a cycle of continuous growth.

How you can do this yourself

Gomibo Platforms provides built-in A/B testing tools designed to empower your telco to optimize its operations.

Telcos often have great ideas already, and these tools enable you to test it yourself. Test different customer journeys, CTAs, and designs, compare results with ease, and quickly implement the most effective versions.

With the ability to run continuous experiments, you can stay aligned with ever-changing customer behavior. The system is user-friendly, making A/B testing both accessible and impactful for teams looking to refine their strategies and enhance performance.

Leverage Gomibo’s A/B testing insights

With over 15 years of telecom experience and thousands of historical A/B tests, Gomibo Platforms provides a wealth of knowledge to guide you. We offer:

• Proven strategies for optimizing specific telecom processes.
• Insights into what drives conversions and engagement.
• Data-backed recommendations tailored to your business goals.