Why comparing products and services is vital for telco customers

To ensure your digital channels are highly converting, having a fast and seamless customer journey is non-negotiable. Potential customers often do not know exactly what they want yet, or know the product they want to buy but there are cross-selling possibilities, so need to be guided towards a purchase decision. They expect transparency and convenience when choosing between plans, devices, and services. A clear comparison experience builds trust, reduces churn, and accelerates decision-making. For telcos, it’s an opportunity to showcase the value of all their offerings in one place while guiding customers toward the best choice for their needs.

Why comparison is so difficult for telcos today

In the current telecom market, customers often struggle to compare products and services. Many telcos rely on generic or outdated commerce systems that were not built for bundling complex telecom product structures into offers. The wish to do this either results in heavy customization, increasing IT costs and slowing down the website, or comparison simply is not possible.

Because of this, (potential) customers cannot compare differences in products clearly or explore tailored bundled offers. This can lead to frustration, longer decision times, and lost opportunities for sales.

How Gomibo Platforms makes comparison seamless

Gomibo Platforms offers a comparison tool designed specifically for the telecom industry. It allows customers to effortlessly compare features, prices, and benefits across multiple products and services. This includes devices, mobile subscriptions, fixed, accessories, personal discounts, multiplay, insurance, OTT services, and more.

This allows telcos to show all products and services on one page to show customers a perfect and personalized offer. The tool dynamically adapts to user preferences, ensuring the most relevant comparisons are shown. It easily supports more than 40 million possible combinations, but still provides the level of page speed required for great e-commerce.

Recreating the in-store experience online

Benefits a comparison tool brings to your telco

With Gomibo’s comparison tool, telcos gain the ability to significantly improve customer experiences and drive measurable results. This powerful feature offers multiple benefits:

• Simplify complex decisions: Customers can easily compare features, prices, and benefits, enabling faster and more confident decision-making.
• Build trust through transparency: By providing clear and detailed comparisons, telcos can establish credibility and earn customer loyalty.
• Increase customer satisfaction: Empowering customers to make well-informed choices leads to happier, more satisfied users.
• Boost sales: Clear comparisons help highlight the value of products and services, encouraging customers to complete purchases.
• Reduce decision-related drop-offs: Customers are less likely to abandon the process when they can compare options seamlessly in one place.

By addressing these key points, Gomibo’s comparison tool transforms the customer journey into a more efficient, enjoyable, and rewarding experience.

Success case: How Belsimpel's revenue increased by 50% in one year by using Gomibo's comparison tool

Belsimpel also saw the benefit of comparison on their website and decided they needed to introduce a comparison tool.

When it was launched in late 2017, Belsimpel's overall company revenue (!) increased from €200 million in 2017 to €300 million in 2018—an increase of 50%.

A large part of this increase was caused by the introduction of the comparison tool, showcasing its enormous potential.

1-minute solution overview

Watch our product explanation video to see how we can enable you to achieve your ambitious goals.