Telco Commerce Landscape: Explained
To power the innovative future of telecom, we have to know where we stand. Let us take you through a competitive comparison of our positioning in the telco commerce industry.
The Telco Commerce (Channel) Vendor Quadrant
If you look at positioning in the telco commerce (channel) vendor landscape, it is important to evaluate two aspects:
1. Whether the functionalities are performant for (all) commerce channels.
2. The extent to which the solution was actually built with the complexities of the telecom industry in mind.
These aspects are shown in the quadrant's axes, to form a clear positioning overview.
* This quadrant was created by Gomibo Platforms, and extensively analyzed and validated by telecom industry experts.
Generic Enterprise Software
First, there is mature generic enterprise software, consisting of solutions of companies like Salesforce, Oracle, SAP Hybris, and PEGA. These companies provide horizontal software with the aim of serving multiple industries. These solutions were not built for the telecom industry, nor do they include commerce channel functionalities. However, for the use cases that they were designed for, they can of course be very powerful.
Telco BSS/OSS for Product Catalog, Billing and “CRM”
Additionally, telco BSS/OSS software for Product Catalog, Billing and “CRM” is available on the market. Some examples of this are the solutions by Amdocs, Netcracker, Ericsson, and Huawei. They provide advanced telco-specific software that can be used for your BSS/OSS, but are not focused on telco commerce. This means they don't provide customer-first channel functionalities, and don't focus on this specific domain.
Generic Enterprise Commerce Software
As well, there is advanced enterprise commerce software, which are solutions by the likes of Shopify, Commercetools, and Adobe Commerce. These solutions are great to use for general commerce and widely used on other industries, but were not built for the telecom industry. They were not designed with the complexity of telecom products and user flows in mind. This means they’re missing key telco features and knowledge, like telco-specific KYC, number porting, and a commercial product catalog that combines products into bundles.
Commerce Software Built for Telecom
Even though a lot of great software exists on the market, previously there was no telco software that was specifcally focused towards commerce channels. Due to its complexities, he telco industry requires specific commerce software. Telcos need the ability to bundle product and service offerings while ensuring the e-commerce channels remain performant, with robust features like number porting and multiplay, and a telco-specific KYC process.
A Commerce SaaS Solution for Telcos
So that is what we built, a commerce SaaS solution for telcos. This is how we fill the gaping hole in the telco industry.
Our platform offers streamlined customer journeys, omnichannel consistency, seamless integration on top of your current IT stack, and advanced telecom-specific features, driven by over 15 years of telecom industry expertise and cutting-edge technologies. This improves customer and agent experiences by removing data silos with minimal disruption.
By powering all your telco sales and service channels by Gomibo’s commerce platform, you can enhance your telco's customer experience and commercial performance.
Additionally, you can use our solution on top of the telco BSS/OSS software. We actively partner with these companies to ensure an end-to-end telco solution.
PERFORMANCE
Trusted by customers in 30 countries, Gomibo Platforms powers over 1.2 million sales annually, with 95% occurring online.
RATINGS
Average (end-)customer review score of 9.4 out of 10 (50.000+ reviews), making your employees happy with one back-end for all your channels at the same time.
EXPERIENCE
Enjoy 16 years of experience in telecom omnichannel sales and service, with 19 active telco integrations at this moment.
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1-minute solution overview
Watch our product explanation video to see how you can enhance your customer experience and commercial performance by powering your telco sales and service channels by Gomibo’s commerce platform.
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